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Don’t go font-crazy or use animated gifs.Match the color scheme and typeface to your company’s marketing materials. But it’s not related to your professional life, so it doesn’t belong in your professional signature. Sure, you’re proud of your cat’s Instagram. Don’t promote a personal agenda with a work email signature.You don’t want everyone you email to have your mobile phone number. Do be careful with contact information.Although it seems like a no-brainer, lots of people add their email address to their signature unnecessarily. Your corporate logo or a simple, professional headshot can add authority and build trust. Prioritize rather than including every social media or website link. In fact, the best email signature is often simple. Your signature doesn’t need to be flashy to be effective. How to Create a Professional Email Signature And when you have a good signature, you can promote yourself, your services, the company you work for, or all of the above. Each email is an opportunity to share a little information that helps build recognition and trust.
That’s two hundred emails in a typical work week, and a whopping 10,400 per year. The average worker sends about forty business emails each day. Now, your email signature has to deliver that payload. Before email was a fact of life, a business card or letterhead served to showcase a person’s professional or personal brand.
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